Toronto Modern Calligraphy

Pinya Letters is a Toronto based modern calligraphy business that caters to weddings, in-store art, events, and Tagalog merchandise.

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Fall is so here and we're extremely grateful for having a wonderful and busy summer! We are now booking for the 2020 wedding season and pumped for all the new exciting projects coming up! πŸŽ‰

Thanks to all of your support, this has been our busiest year so far! We can't wait to continue the momentum for next year! ✨
I know, I know, @pinyaletters has been MIA in here for a while; but we've been hard at work in the past few weeks that we lost the energy to keep up with instagram's algorithm! πŸ˜† So, here's a quick recap of what's been happening!

1. We launched a sister company - @pinaycollection! Pinay Collection is a merch line that celebrates and reclaims Filipina/x identity. As part of our launch initiatives, we ran a couple Calligraphy workshops focused on reclaiming Tagalog words - one at the @entrepinayship Toronto Retreat and the other at our launch party at @paperpluscloth! Give us a follow, y'all!

2. We were published in print at @hitchedweddingmag (you'll see this gorg shot in their September issue); and once again at @todaysbridemag! Yaay to collaborating with so many talented industry vendors!

3. @fooodilicious and I ran a sold out Intro to Brush Lettering workshop last week and it felt so nice to run it in a space filled with enthusiastic creatives!

It's definitely been an incredible year so far and we're super excited of all that's yet to come! ✨ We also can't believe fall is here! What are you all looking forward to for the rest of the year?
Creative Director, Event Design, Planning & Production: @eristyledevents
Co-creative Director, Production & Make-up Artist & Hair: @dollfacedrediemua
Photography:Β @karimahgheddaiphotography
Modern Calligraphy: @pinyaletters
Wedding Gown Designer: @je_vis_bridal
Custom & Bespoke Menswear: @mykingandbay
Fashion Jewelry: @juliatjoyllery
Venue: @nationalclubtoronto
Models: @mustbe_leon;Β Β @_javiah
I felt extra fab at yesterday's on-site calligraphy gig at #LorealTiff not because of the glitz and glamour but because I had the privilege of sharing the space with such talented and wonderful women - @megannicolelettering @viacalligraphy and @roesseinart! πŸ’› πŸ‘‰
P.S. You know I will always be bringing #pinaymagic with me wherever I go (especially at the red carpet)! ✊🏽 Huge thanks to our friends at @cambio_co for my beautiful Piesa earrings. ✨
Photos by @roesseinart
Last Saturday, I facilitated my first Tagalog Calligraphy Workshop at the @entrepinayship Toronto Retreat!

You might be wondering what goes down in this workshop and why Tagalog Calligraphy? Well, to everyone's surprise, I don't actually teach the Tagalog language in this sesh. I facilitate an intro to brush calligraphy session while creating a safe space for Filipina/x to celebrate our heritage and identities. It offers an artistic outlet that allows participants to reflect, share, and work on healing from disparaging experiences - all while reclaiming and writing the same disparaging Tagalog words beautifully.

Saturday's workshop was very meaningful to me, as it was the first time I saw my vision came to life (It's been months in the making). There came out a lot of tears, courageous stories, and most importantly, a sense of sisterhood and community.

Thank you, @entrepinayship, @kaibiganconnection and @chietopia, for creating a space for me to facilitate a workshop so special and a space for fellow pinays to empower each other. This event will definitely be unforgettable. πŸ’›
Thanks @justineabigail for this photo! πŸ˜€
Finishing off a hectic week with a chill copperplate calligraphy sesh on wedding envelopes + @janetjackson!✌🏽Happy Sunday, friends! πŸ’›
With summer a.k.a wedding season drawing near to its end (πŸ’”), I knew I had to look back and check out Pinya Letters' business patterns. So here are a few bits of info. Read along if you're interested!

1. Our #1 source of clients is instagram, followed by referrals from amazing wedding professionals πŸ’›

2. Wedding signage (seating charts and welcome signs) were our top projects this summer

3. We were part of 51 weddings (and some special events) this season πŸŽ‰

Pinya Letters has definitely grown so much and I'm extremely grateful to everyone that's been and will be part of it. From 14 events all of 2018 to 51 in the summer of 2019 alone is mind boggling to me.

At the same time, this forces me to reflect on how much more growth should we pursue. With a full time job I dearly love and @pinaycollection on it's way, I found myself creating more boundaries around what Pinya Letters' can commit to. Is this the farthest Pinya is supposed to go? Or are we meant to reach further?

I guess we'll find out soon. 🌻
feat. one of the most gorgeous weddings I've had the pleasure of being a part of this summer. Thank you, Monica. πŸ’›
Florals: @flowertreasures_

Behind the Craft

Jovie Galit

Hi there! My name is Jovie and I’m a Filipina-Canadian calligrapher who started Pinya Letters 2 years ago. Since then I’ve done calligraphy for countless weddings, corporate and special events, and recently produced customized Filipino merchandise through my craft.

I see calligraphy as a tool that can wonderfully represent people’s stories and identity; so for me, the best part of being a calligrapher is having the ability to customize pieces that are reflective of that.

When I’m not doing calligraphy, I work as a Settlement Worker supporting newcomer families towards settlement and integration.